Location and other info.

Google Maps - Rice White Building

The Old Penney's Building is located in the heart of downtown Asheville, only minutes away from great dining (see below) and live music at the Orange Peel.

Recommended Nearby Dining

Recommended Nearby Fun

The Old Penney's Building - Haywood St & Walnut St.

Old Penney's Building ExteriorThree live-work units are available for sale or lease in the historic Old Penney's building in the heart of downtown Asheville.

Public Interest Projects developed the building as a mixed use project in 2000, with commercial spaces on the Haywood and Walnut levels, live-work units on the 2nd floor, and residential condominiums on the upper floors.

General Contractor: KCB Construction

Mobilia, a contemporary furniture and design store, is located on the Haywood level. 828-252-8322.

Studio Chavarria, the salon of nationally recognized stylist Guadalupe Chavarria, is located on the Walnut level.

Building History

Built in 1923, the Loughran Building, commissioned by Frank Loughran was designed by Richard Sharp Smith and Albert Keith Carrier, for use as a department store by Denton’s from Chicago, IL. Denton’s sold the building to J.C. Penneys in 1936 where they remained until they moved in the early 1960's. Bon Marche moved into the building until they closed in the early 1970's. The building remained vacant until the latest renovation by Public Interest Projects